Using media for event engagement is a strong way to make your event lively and interactive. This helps create lasting memories for attendees even after the last guest leaves. In today’s digital world, social media platforms are more than just tools for promotion. They are important spaces for real-time engagement, brand-building, and community creation.
If you are planning an event, like a seminar, product launch, festival, or private party, use social media. It can help increase participation, improve visibility, and create connections before, during, and after the event.
This guide shows you how to use social media for better event engagement. It also explains how Global Audio Visual can help improve your next event with the right tools and strategy.
Why Social Media Matters for Events
Social media isn’t just for selfies and status updates—it’s where communities form and conversations spark. Over 70% of adults in the United States use at least one social media platform. When attending events, people expect to interact with content in real-time.
Here’s why social media presence plays a crucial role in event success:
- Real-time interaction: Social media lets you share updates, photos, and videos right away. You can also go live, keeping your audience informed and excited.
- Community building: It creates a space where attendees, sponsors, and partners connect.
- Viral exposure: User-generated content and hashtags extend your event’s visibility beyond physical attendees.
- Post-event feedback: Social platforms are ideal for gathering reviews, reactions, and insights for future improvements.
Let’s explore the best ways to use your social media. This will help make your event an unforgettable experience.
1. Pre-Event Hype: Creating Buzz Before the Event
The road to engagement starts well before your event begins. Building excitement and awareness in advance is essential to drive registrations and ensure high attendance.
Tips for Pre-Event Success:
- Create a branded hashtag: Encourage followers to use it leading up to the event.
- Announce speakers or performers: Use countdown posts and teaser videos to build anticipation.
- Launch contests or giveaways: These are great for generating shares and tagging.
- Highlight event video production plans**: Show behind-the-scenes clips to make followers feel part of the journey.
Use your social media presence to make people feel like they can’t afford to miss what’s coming. Your followers should see your posts and think, “I need to be there.”
2. Engage During the Event: Real-Time Interaction on Social Media Platforms
Engagement doesn’t stop once the event begins. This is the most important time to capture the magic happening in the room and broadcast it to a wider audience.
Use all your social media platforms. Share the event in real time on Instagram, Facebook, LinkedIn, TikTok, and X (formerly Twitter).
Here’s how to do it:
- Go live: Stream keynote speakers, panel discussions, or performances.
- Post real-time stories: Share behind-the-scenes moments, crowd reactions, and stage highlights.
- Re-share attendee posts: Encourage attendees to post using your hashtag and share user-generated content on social media.
- Host live Q&A sessions: Engage both in-person and virtual audiences.
- Use polls and emoji sliders: Tools like Instagram Stories are perfect for on-the-spot feedback.
When you’re leveraging media for event engagement, remember that the experience should extend to those watching online as much as it does to those attending in person.
3. Encourage User-Generated Content
One of the best ways to build buzz and authenticity around your event is through user-generated content (UGC). People trust content created by peers more than traditional marketing.
How to Promote UGC:
- Create photo-worthy moments: Set up visually engaging backdrops, booths, or experiences.
- Offer social media challenges: “Post your favorite moment” or “Tag a new connection you met today.”
- Feature attendee content on your profiles: This shows appreciation and builds community.
- Use branded hashtags: This helps gather all the posts in one place.
Encouraging UGC turns your attendees into brand ambassadors and expands your reach. It also gives you a goldmine of content to reuse in future promotions.
4. Invest in Professional Event Video Production
If a picture is worth a thousand words, then a video is worth a million impressions. Recording your event with good videos helps you make interesting content that lasts long after the event.
Benefits of Event Video Production:
- Promotional content: Use footage for highlight reels, testimonials, and social media teasers.
- Live streaming: Reach audiences who couldn’t attend in person.
- Evergreen assets: Use clips for website content, email campaigns, or future marketing.
- Engaging storytelling: Capture the energy, emotion, and impact of your event.
When done well, video does more than tell a story. It builds an emotional connection that keeps people engaged for a long time. Global Audio Visual specializes in capturing those key moments that matter most.
5. Post-Event Engagement: Keep the Momentum Going
The event may be over, but your audience’s interest doesn’t have to fade. Post-event engagement is a golden opportunity to reinforce connections, gather feedback, and stay top of mind.
How to Keep Engagement Alive:
- Post thank-you messages: Recognize attendees, speakers, and partners.
- Share a recap video: Combine event highlights into a short, shareable clip.
- Post photo albums: Encourage attendees to tag themselves and their friends.
- Highlight your favorite UGC: Spotlight content from your attendees.
- Ask for feedback: Use post-event survey questions on social media or through linked forms.
Not only does this extend the life of your event, but it also lays the groundwork for an even more successful follow-up event.
Why Choose Global Audio Visual for This Service?
Utilizing media for event engagement, choosing the right partner makes all the difference. Global Audio Visual is your trusted expert for event media. We combine top technology, creative storytelling, and great experience. This ensures your event is not just memorable, but also magnetic.
What Sets Us Apart:
- Professional-grade equipment for live streaming, video production, and interactive media.
- On-site content creation to ensure real-time social media updates.
- Creative direction and planning to align media with your event’s purpose.
- Experienced technicians who understand the nuances of event dynamics.
- Custom solutions tailored to your event size, style, and audience.
With Global Audio Visual, you are not just hosting an event. You are creating an experience that lives on in your social media long after the event ends.
Best Practices to Maximize Social Media for Events
To make your strategy even stronger, follow these social media best practices:
Create a Content Calendar
Map out what you’ll post and when. Schedule content leading up to the event, during the event, and after it ends. Include:
- Countdown posts
- Behind-the-scenes teasers
- Speaker or performer features
- UGC reposting schedules
Engage with Comments and DMs
Your audience will engage—so respond to them! Whether it’s a thank-you, a question, or an emoji, engagement is a two-way street.
Use Analytics
Track which posts performed best, when your audience is most active, and which content formats get the most reach. Use this information to guide future events.
Crafting Your Hashtag Strategy
Hashtags are the backbone of discoverability on social media. A great hashtag makes your event searchable, shareable, and buzzworthy.
Tips:
- Keep it short and unique: Something like #AVSummit2025 or #GlowWithGlobal
- Use it consistently: On every post and story across platforms.
- Encourage attendees to use it: Incentivize posts with prizes or shoutouts.
- Track performance: Check how many times users have used your hashtag.
Integrating Social Media into Your Event Agenda
Not just about posting from the sidelines—make social media part of the event flow.
Here’s how:
- Announce social media breaks during transitions or intermissions.
- Host live social media contests during the event.
- Set up screens displaying live social media posts using your hashtag.
- Make social shoutouts part of the stage script to highlight attendees and partners.
This turns passive posting into active participation.
Using Influencers and Partners to Expand Reach
Tap into the networks of speakers, performers, sponsors, and micro-influencers. Give them content to post, sample captions, or co-branded hashtags to use.
The combined reach of these voices can multiply your exposure and add authenticity to your message.
Accessibility Matters: Make Your Content Inclusive
Ensure that your social media content is accessible to everyone. This includes:
- Captions on videos
- Alt-text for images
- Readable font choices
- Color-contrast awareness
Being inclusive doesn’t just broaden your reach—it also reflects your brand’s values and care for your community.
Conclusion: Turn Your Next Event into a Digital Phenomenon
In today’s hyper-connected world, media for event engagement is not optional—it’s essential. With the right strategy and creative execution, your event can become more than just a moment in time. It can evolve into a movement, a story, and a community that continues to grow online.
Your social media presence affects how far and how deeply your message spreads. This includes the excitement before the event and the thoughts after it. Don’t just plan an event. Plan a digital experience that lasts.
Let Global Audio Visual help you engage your audience and share your message. We create lasting memories for your events, both in-person and online.
Ready to take your event to the next level?
Work with Global Audio Visual to use professional tools, creative strategies, and advanced content creation. This will help increase engagement on all your social media platforms.